Subject: [IFETS-DISCUSSION:1068] RE: IFETS-DISCUSSION digest 159
From: Smith, Donald S (Donald.S.Smith@usa.xerox.com)
Date: Fri 09 Feb 2001 - 14:54:56 MET
Date: Fri, 09 Feb 2001 08:54:56 -0500 From: "Smith, Donald S" <Donald.S.Smith@usa.xerox.com> Subject: [IFETS-DISCUSSION:1068] RE: IFETS-DISCUSSION digest 159
In Response to: IFETS-DISCUSSION Digest 155, Ken Myer wrote:
>Marshall McClune was not correct when he said, "the media is the message"?
>Maybe Marshall was a self-realized prophet. The media has become the
>message. However, it is not the only message. Unfortunately, the media is
>often the most attractive and demanding part of the message. What gets
lost
>is the reason for the message, the substance of the message, the reaction
to
>the message, and the understanding of the message. Often the media
inhibits
>these additional message values.
I agree. As a manager of instructional designers I have noticed a difference
in the way that they get satisfaction from their work. When we developed
curriculum to be delivered by instructors the instructional designers seemed
to get their satisfaction from developing effective content. Now that we are
developing mostly for asynchronous distance learning they get their
satisfaction from the mastering of and clever use of the development tools.
The curriculum is definitely taking a back seat to the technology.
Don Smith
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