Subject: [IFETS-DISCUSSION:1069] McLuhanisms // The Medium is the Massage // The Medium is the Message
From: Steve Cavrak (sjc@lemming.uvm.edu)
Date: Fri 09 Feb 2001 - 21:07:11 MET
Date: Fri, 09 Feb 2001 15:07:11 -0500 From: Steve Cavrak <sjc@lemming.uvm.edu> Subject: [IFETS-DISCUSSION:1069] McLuhanisms // The Medium is the Massage // The Medium is the Message
<<
Marshall McClune was not correct when he said,
"the media is the message"? Maybe Marshall was
a self-realized prophet. The media has become
the message. However, it is not the only message.
Unfortunately, the media is often the most
attractive and demanding part of the message.
>>
Actually he was precisely correct. His fun
little book co-produced with Quentin Fiore
is entitled "The Medium is the Massage"
(Bantam Books, 1967).
Steve
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